Medivis, a New York City-based company founded in 2016 by neurosurgeon Osamah Choudhry (CEO) and radiologist Christopher Morley (President), is transforming the world of surgery. Their cutting-edge technology acts like a “virtual GPS system” for surgeons, guiding them through complex anatomical landscapes during operations.

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This innovation replaces the traditional method of relying on 2D images that require surgeons to mentally construct 3D representations, by providing real-time 3D holographic renderings directly on the patient.

Medivis’ cutting-edge technology acts like a “virtual GPS system” for surgeons, guiding them through complex anatomical landscapes during operations.

How It Works

Medivis translates complex 2D medical imaging data—such as MRIs and CT scans—into detailed 3D visualizations. These images can then be superimposed onto the patient’s body using augmented reality (AR) headsets like the Microsoft HoloLens 2. Imagine a surgeon wearing an AR headset that displays a holographic image of a patient’s internal structures, much like a high-tech map that reveals hidden roads and landmarks. This “virtual GPS” helps the surgeon navigate intricate procedures with greater accuracy and confidence, ultimately streamlining surgical processes and reducing risks.

Real-World Impact

The technology has already been adopted by more than 15 hospitals and health systems across the United States—including UPMC, MD Anderson Cancer Center, Northwell Health, Cincinnati Children’s Hospital, Swedish Providence, and the Department of Veterans Affairs. For example, neurosurgeon Stephen Monteith at Swedish Providence remarked, “Using the Medivis system, we gain a better understanding of a patient’s unique anatomy and pathology. This allows us to optimize our surgical strategy to maximize outcomes while minimizing risks.”

Medivis’ approach is not only enhancing surgical accuracy but also reshaping resident training and clinical trials. The system’s ability to deliver real-time, photorealistic imaging means that both experienced surgeons and trainees can plan and execute complex procedures more effectively.

Medivis distinguishes itself by addressing three major challenges in augmented reality: latency, data privacy, and compatibility.

Business Model and Competitive Edge

Medivis operates on a dual business model that combines hardware and software solutions. Hospitals pay a one-time fee for the AR workstation and headset package, plus an annual recurring fee for access to their proprietary software platform. While the market features competitors like Novarad, MediView, and Apoqlar, Medivis distinguishes itself by addressing three major challenges in augmented reality: latency, data privacy, and compatibility.

For instance, Medivis has engineered a proprietary edge-computing architecture that delivers the lowest latency in GPU processing and the highest photorealism in patient image rendering. This technology is designed to be cross-compatible with all commercial AR displays and ensures secure use by avoiding the storage of patient-specific data on the headset.

A Leap Forward in Surgical Technology

The flagship product, SurgicalAR, represents a significant leap in surgical technology. By converting traditional 2D images into interactive 3D visualizations, it provides surgeons with an unprecedented level of precision. This innovation not only improves surgical outcomes but also reduces operational risks—a critical factor in complex procedures.

Medivis’ commitment to making AR the new standard in surgical navigation is reflected in the recognition it has received from industry experts. Fast Company highlighted the company’s innovative contributions on the cutting edge of spatial computing in healthcare, while Dr. Morley emphasized that merging augmented reality with medical imaging marks a transformative era in real-time surgical decision-making.

Looking to the Future

As investors increasingly recognize the potential of augmented reality beyond gaming and entertainment, Medivis is leading the way in redefining surgical standards. With continuous advancements in AR, AI, and computer vision, the technology is poised to further enhance surgical precision and patient outcomes, ushering in a new era where technology and medicine converge seamlessly.